ความก้าวหน้าในการตลาดบริการ: การอภิปรายเกี่ยวกับ

Advances in Services Marketing Discussion of the major differences between services marketing and products marketing as well as internal marketing and the role of employees in service management. Other topics may include the importance of service quality and customer satisfaction in creating loyalty, the significance of and opportunities brought by service failure recovery, and the role of information technology in delivering superior service experiences.