This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
Advances in Services Marketing Discussion of the major differences between services marketing and products marketing as well as internal marketing and the role of employees in service management. Other topics may include the importance of service quality and customer satisfaction in creating loyalty, the significance of and opportunities brought by service failure recovery, and the role of information technology in delivering superior service experiences.
Reference text in its original language
Advances in Services Marketing Discussion of the major differences between services marketing and products marketing as well as internal marketing and the role of employees in service management. Other topics may include the importance of service quality and customer satisfaction in creating loyalty, the significance of and opportunities brought by service failure recovery, and the role of information technology in delivering superior service experiences.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/graduate/mgmt.html