描述
以技术密集型环境中的营销为中心，强调企业采购过程。买方行为、竞争与环境分析、产品与服务创新的规划与实施、引入早期阶段的目标定位与定位、增长阶段中的管理、跟踪成功与应急计划。
原文参考文本
Marketing in technology-intensive environments, with focus on business buying processes. Buyer behaviour, competitive and environmental analysis, planning and implementation of product and service innovations, targeting and positioning in the early stages of introduction, management through the growth stages, tracking success and contingency planning.
来源与参考
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来源参考 : https://calendar.carleton.ca/grad/courses/MKTG/