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描述
国际营销进展 介绍对国际企业成功至关重要的复杂营销问题。讨论国际扩张及企业对外扩张时必须克服的障碍，以及营销策略的标准化与本土化之争。重点审视与评估全球营销机会并制定相应的营销策略以利用这些机会。
原文参考文本
Advances in International Marketing Introduction to complex marketing issues crucial to the success of an international business. Discussions on international expansion and obstacles firms must overcome when expanding overseas as well as standardization vs. localization of marketing strategies. Focus on examining and evaluating global marketing opportunities and developing marketing strategies to capitalize on these opportunities.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/graduate/mgmt.html