ความก้าวหน้าในการตลาดระหว่างประเทศ: บทนำสู่

Advances in International Marketing Introduction to complex marketing issues crucial to the success of an international business. Discussions on international expansion and obstacles firms must overcome when expanding overseas as well as standardization vs. localization of marketing strategies. Focus on examining and evaluating global marketing opportunities and developing marketing strategies to capitalize on these opportunities.