此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
國際行銷進展 介紹對國際企業成功至關重要之複雜行銷議題。討論國際拓展與企業海外擴張時需克服之障礙，以及行銷策略的標準化與在地化之抉擇。重點在於檢視與評估全球行銷機會並制定以此為基礎的行銷策略。
原文參考文本
Advances in International Marketing Introduction to complex marketing issues crucial to the success of an international business. Discussions on international expansion and obstacles firms must overcome when expanding overseas as well as standardization vs. localization of marketing strategies. Focus on examining and evaluating global marketing opportunities and developing marketing strategies to capitalize on these opportunities.
來源與參考
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來源參考 : https://brocku.ca/webcal/2024/graduate/mgmt.html