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描述
企业对企业营销进展 讨论企业对企业（B2B）营销的主要理论与当前研究。作为子学科的高级专题包括客户价值创造、关系营销、买卖双方关系以及组织中的供应链管理流程。考察适用于管理决策并提高组织内市场职能生产力的营销现象与流程。
原文参考文本
Advances in Business-to-Business Marketing Discussion of major theories and current research in business-to-business marketing. Advanced topics on business-to-business marketing as a sub-discipline, including customer value generation, relationship marketing, buyer-seller relationships, and supply chain management process in organizations. Marketing phenomena and processes as they apply to managerial decision-making and increased the productivity of the marketing function within the organization.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/graduate/mgmt.html