مناقشة التقدم في التسويق بين الشركات

Advances in Business-to-Business Marketing Discussion of major theories and current research in business-to-business marketing. Advanced topics on business-to-business marketing as a sub-discipline, including customer value generation, relationship marketing, buyer-seller relationships, and supply chain management process in organizations. Marketing phenomena and processes as they apply to managerial decision-making and increased the productivity of the marketing function within the organization.