此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
企業對企業行銷進展 討論企業對企業行銷之主要理論與當前研究。企業對企業行銷作為一子領域之進階主題，包括顧客價值創造、關係行銷、買賣雙方關係，以及組織中的供應鏈管理流程。探討行銷現象與流程如何應用於管理決策並提升組織行銷功能之生產力。
原文參考文本
Advances in Business-to-Business Marketing Discussion of major theories and current research in business-to-business marketing. Advanced topics on business-to-business marketing as a sub-discipline, including customer value generation, relationship marketing, buyer-seller relationships, and supply chain management process in organizations. Marketing phenomena and processes as they apply to managerial decision-making and increased the productivity of the marketing function within the organization.
來源與參考
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來源參考 : https://brocku.ca/webcal/2024/graduate/mgmt.html