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描述
专业销售与销售管理 顾问式销售流程、销售队伍管理及销售职能在营销战略中的角色。主题包括制定、实施、评估战略性销售方案以及发展作为专业销售人员的个人能力。授课、案例讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。先修课程：MKTG 2P52或3P24 。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Professional Selling and Sales Management Consultative sales process and management of the sales force and the role of the sales function in marketing strategy. Topics include developing, implementing, evaluating strategic sales programs and developing personal competency as a professional salesperson. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html