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描述
国际营销 营销概念及营销组合各组成部分在国际环境中的应用；国际营销与国内营销的差异及其如何影响营销方案的规划、组织和控制。讲座、案例讨论，每周3小时。限制：在注册指南所述日期之前，限获批修读市场营销方向和国际商务方向的BBA学生选修。该日期之后对BAcc、BBA、BCB及联合商学专业开放。学生必须至少拥有10.0学分。先修课：MKTG 3P24 和 MGMT 3P98 。注：本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
先修课程
- 先修课：MKTG 3P24 和 MGMT 3P98 。
条件与方式
- 限制：在注册指南所述日期之前，限获批修读市场营销方向和国际商务方向的BBA学生选修。该日期之后对BAcc、BBA、BCB及联合商学专业开放。学生必须至少拥有10.0学分。
- 先修课：MKTG 3P24 和 MGMT 3P98 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
International Marketing Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 and MGMT 3P98 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 3P24 and MGMT 3P98 .
- Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html