This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
International Marketing Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 and MGMT 3P98 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Prerequisites
- Prerequisite(s): MKTG 3P24 and MGMT 3P98 .
Conditions and arrangements
- Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Prerequisite(s): MKTG 3P24 and MGMT 3P98 .
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Reference text in its original language
International Marketing Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 and MGMT 3P98 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 3P24 and MGMT 3P98 .
- Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/undergrad/busi.html