此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
國際行銷 行銷概念與行銷組合各個組成要素在國際環境中的應用；國際行銷與國內行銷的差異及其如何影響行銷方案的規劃、組織與控制。講座、個案討論，每週3小時。限制：在註冊指南所述日期之前，限獲批准選修行銷（Marketing）專業及國際商務（International Business）專業之BBA學生選修。逾該日期後，開放予BAcc、BBA、BCB及商學聯合主修學生。學生必須具備最少10.0整體學分。先修課程：MKTG 3P24 及 MGMT 3P98 。注意：本課程可能以多種授課模式提供。授課方式將登載於該學期之學術時間表。
先修條件
- 先修課程：MKTG 3P24 及 MGMT 3P98 。
條件與方式
- 限制：在註冊指南所述日期之前，限獲批准選修行銷（Marketing）專業及國際商務（International Business）專業之BBA學生選修。逾該日期後，開放予BAcc、BBA、BCB及商學聯合主修學生。學生必須具備最少10.0整體學分。
- 先修課程：MKTG 3P24 及 MGMT 3P98 。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
International Marketing Marketing concept and individual components of the marketing mix in the context of the international environment; the differences between international and domestic marketing and how they affect the planning, organization and control of marketing programs. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 3P24 and MGMT 3P98 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 3P24 and MGMT 3P98 .
- Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html