该参考描述所示目录。请向院校确认当前的招生项目及适用于您入学年的条件。
描述
高科技产品与创新营销 主题包括创新的特征、类型与模式及其营销含义，收集营销情报的工具，战略联盟的使用，以及对监管与伦理考虑的理解。授课、讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。先修课程：MKTG 2P52、3P24或经授课教师许可。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52、3P24或经授课教师许可。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。
- 先修课程：MKTG 2P52、3P24或经授课教师许可。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Marketing of High-Technology Products and Innovations Topics include the characteristics, types and patterns of innovation and their marketing implications, tools used to gather marketing intelligence, use of strategic alliances, and understanding of regulatory and ethical considerations. Lectures, discussions, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor.
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html