This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
Marketing of High-Technology Products and Innovations Topics include the characteristics, types and patterns of innovation and their marketing implications, tools used to gather marketing intelligence, use of strategic alliances, and understanding of regulatory and ethical considerations. Lectures, discussions, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Prerequisites
- Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor.
Conditions and arrangements
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors.
- Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Reference text in its original language
Marketing of High-Technology Products and Innovations Topics include the characteristics, types and patterns of innovation and their marketing implications, tools used to gather marketing intelligence, use of strategic alliances, and understanding of regulatory and ethical considerations. Lectures, discussions, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor.
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/undergrad/busi.html