此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
高科技產品與創新行銷 主題包括創新的特性、類型與模式及其行銷意涵、收集行銷情報的工具、策略聯盟的運用，以及對法規與倫理考量的理解。授課、討論，每週3小時。限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。先修課程：MKTG 2P52、3P24或經授課教師允許。注意：本課程可能以多種授課模式提供。授課方式將列於當期學術課表。
先修條件
- 先修課程：MKTG 2P52、3P24或經授課教師允許。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。
- 先修課程：MKTG 2P52、3P24或經授課教師允許。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
Marketing of High-Technology Products and Innovations Topics include the characteristics, types and patterns of innovation and their marketing implications, tools used to gather marketing intelligence, use of strategic alliances, and understanding of regulatory and ethical considerations. Lectures, discussions, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 , 3P24 or permission of the instructor.
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE BCB, BCMN, STAC , TMGT and combined Business majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html