描述
在艺术与文化行业内的高级营销研究。帮助深入理解营销经理在不断变化的市场环境中将艺术与文化产品带给目标受众所需的知识与技能。
先修课程
- 先决条件：MKTG 5200 。
条件与方式
- 先决条件：MKTG 5200 。
- 亦在本科层次提供，要求不同，课程代码为 BUSI 4229 ，已获得该课程学分的学生不得重复获得学分。
原文参考文本
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
- Prerequisite(s): MKTG 5200 .
- Also offered at the undergraduate level, with different requirements, as BUSI 4229 , for which additional credit is precluded.
来源与参考
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来源参考 : https://calendar.carleton.ca/grad/courses/MKTG/