課程說明
藝術與文化部門中行銷的進階研究。促進對行銷經理所需知識與技能之深刻理解，使其能回應變動的市場環境，將藝術與文化產品帶到目標觀眾。
先修條件
- 先修課程：MKTG 5200。
條件與方式
- 先修課程：MKTG 5200。
- 亦於本科層級開設，但要求不同，課號為 BUSI 4229，已修讀者不得重複取得學分。
原文參考文本
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
- Prerequisite(s): MKTG 5200 .
- Also offered at the undergraduate level, with different requirements, as BUSI 4229 , for which additional credit is precluded.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://calendar.carleton.ca/grad/courses/MKTG/