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描述
市场管理 决策中的营销概念及营销经理的角色。授课、案例讨论，每周3小时。限制：对BAcc、BBA、BCB及联合商科专业开放。在冬季学期，在注册指南指定日期前对BBA带Co-op及EBS双学位专业开放。先修课程：MGMT 1P93、1P96和MKTG 2P91 。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。完成本课程将替代此前在MKTG 2P52所获得的成绩与学分。
先修课程
- 先修课程：MGMT 1P93、1P96和MKTG 2P91 。
条件与方式
- 限制：对BAcc、BBA、BCB及联合商科专业开放。在冬季学期，在注册指南指定日期前对BBA带Co-op及EBS双学位专业开放。
- 先修课程：MGMT 1P93、1P96和MKTG 2P91 。
- 注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。完成本课程将替代此前在MKTG 2P52所获得的成绩与学分。
原文参考文本
Marketing Management Marketing concepts in decision-making and the role of the marketing manager. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
- Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 .
- Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html