This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
Marketing Management Marketing concepts in decision-making and the role of the marketing manager. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
Prerequisites
- Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 .
Conditions and arrangements
- Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide.
- Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 .
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
Reference text in its original language
Marketing Management Marketing concepts in decision-making and the role of the marketing manager. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
- Prerequisite(s): MGMT 1P93 , 1P96 and MKTG 2P91 .
- Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/undergrad/busi.html