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描述
营销分析与情报 构成营销分析基石的关键决策模型与战略指标，用以最大化营销投资回报。概念讨论与应用/实践分析。主题包括市场规模估算、预测、定位、促销预算分配、利润最大化及通过以数据为驱动的营销陈述进行沟通。授课、课堂讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。先修课程：MKTG 2P52或3P24 。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Marketing Analytics and Intelligence Essential decision models and strategic metrics forming the cornerstone of marketing analytics, allowing for the maximization of the return on marketing investment. Conceptual discussions and applied/hands-on analyses. Topics include market sizing, forecasting, positioning, promotion budget allocation, profit maximization and communicating through marketing data-driven presentations. Lectures, class discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html