此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
行銷分析與情報 構成行銷分析基石的關鍵決策模型與策略指標，使行銷投資報酬最大化。概念性討論與實作/實務分析。主題包括市場規模估算、預測、定位、促銷預算分配、利潤最大化以及以行銷數據進行簡報溝通。授課、課堂討論，每週3小時。限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。先修課程：MKTG 2P52或3P24 。注意：本課程可能以多種授課模式提供。授課方式將列於當期學術課表。
先修條件
- 先修課程：MKTG 2P52或3P24 。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。
- 先修課程：MKTG 2P52或3P24 。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
Marketing Analytics and Intelligence Essential decision models and strategic metrics forming the cornerstone of marketing analytics, allowing for the maximization of the return on marketing investment. Conceptual discussions and applied/hands-on analyses. Topics include market sizing, forecasting, positioning, promotion budget allocation, profit maximization and communicating through marketing data-driven presentations. Lectures, class discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html