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描述
社会营销与健康传播 在公共卫生背景下用于影响行为改变以解决社会问题的战略营销原理与传播技巧。学生将通过：探索行为改变理论；应用诸如细分、品牌与营销组合等技术；并评估开发与实施社会营销策略所需的规划工具（包括数字与社交营销）来学习社会营销理论与实践。限制：仅对 MPH 与 MAG 专业开放。
条件与方式
- 限制：仅对 MPH 与 MAG 专业开放。
原文参考文本
Social Marketing and Health Communication Strategic marketing principles and communication techniques used to influence behavior change to solve social problems within a public health context. Students will be introduced to social marketing theory and practice by: exploring theories of behaviour change; applying techniques such as segmentation, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy including digital and social marketing. Restriction: Only open to MPH and MAG majors.
- Restriction: Only open to MPH and MAG majors.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/graduate/mpha.html