此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
社會行銷與健康傳播 在公共衛生情境下，用以影響行為改變以解決社會問題之策略性行銷原則與傳播技巧。學生將透過：探討行為改變理論；運用分群、品牌與行銷組合等技巧；以及評估開發與實施社會行銷策略所需之規劃工具（包括數位與社群行銷），以學習社會行銷理論與實務。限制：僅開放予 MPH 與 MAG 主修學生。
條件與方式
- 限制：僅開放予 MPH 與 MAG 主修學生。
原文參考文本
Social Marketing and Health Communication Strategic marketing principles and communication techniques used to influence behavior change to solve social problems within a public health context. Students will be introduced to social marketing theory and practice by: exploring theories of behaviour change; applying techniques such as segmentation, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy including digital and social marketing. Restriction: Only open to MPH and MAG majors.
- Restriction: Only open to MPH and MAG majors.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/graduate/mpha.html