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描述
增强现实营销（Augmented Reality Marketing） 通过审视理论、策略和战术，将增强现实（AR）应用于营销。提供识别战略机遇及实施AR营销活动的实务知识。讲座、讨论，每周3小时。限制：在注册指南所述日期之前，限获批修读市场营销方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商学专业开放。学生必须至少拥有10.0学分。先修课：MKTG 2P52 或 3P24，或需授课教师许可。注：本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
先修课程
- 先修课：MKTG 2P52 或 3P24，或需授课教师许可。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课：MKTG 2P52 或 3P24，或需授课教师许可。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Augmented Reality Marketing Application of Augmented Reality (AR) to marketing through reviewing theories, strategies and tactics. Strategic opportunities for, and practical knowledge, to implement AR marketing campaigns. Lectures, discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 or permission of the instructor.
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html