此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
擴增實境行銷 對擴增實境（AR）在行銷上的應用進行理論、策略與戰術的檢視。提供在策略層面之機會認知與實務知識，以執行AR行銷活動。講座、討論，每週3小時。限制：在註冊指南所述日期之前，限獲批准選修行銷（Marketing）專業之BBA學生選修。逾該日期後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學聯合主修學生選修。學生必須具備最少10.0整體學分。先修課程：MKTG 2P52 或 3P24 或經授課教師許可。注意：本課程可能以多種授課模式提供。授課方式將登載於該學期之學術時間表。
先修條件
- 先修課程：MKTG 2P52 或 3P24 或經授課教師許可。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。
- 先修課程：MKTG 2P52 或 3P24 或經授課教師許可。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
Augmented Reality Marketing Application of Augmented Reality (AR) to marketing through reviewing theories, strategies and tactics. Strategic opportunities for, and practical knowledge, to implement AR marketing campaigns. Lectures, discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 or permission of the instructor.
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html