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描述
体育市场营销 介绍体育行业中使用的市场营销概念与策略。主题包括市场营销规划流程、市场调研与细分、市场营销组合的组成部分、促销与定价概念以及体育赞助。讲座，每周3小时。限制：仅对SPMA专业开放。不对BBA和BAcc专业开放。先修课程：SPMA 1P91（最低60百分比）和SPMA 1P92（最低60百分比）。注意：本课程可能以多种授课方式提供。授课方式将列在学期课程表中。完成本课程将取代此前在SPMA 3P65、MKTG 2P51、2P52和OEVI (MKTG) 4P92中获得的成绩和学分。#
先修课程
- 先修课程：SPMA 1P91（最低60百分比）和SPMA 1P92（最低60百分比）。
条件与方式
- 限制：仅对SPMA专业开放。不对BBA和BAcc专业开放。
- 先修课程：SPMA 1P91（最低60百分比）和SPMA 1P92（最低60百分比）。
- 注意：本课程可能以多种授课方式提供。授课方式将列在学期课程表中。完成本课程将取代此前在SPMA 3P65、MKTG 2P51、2P52和OEVI (MKTG) 4P92中获得的成绩和学分。#
原文参考文本
Sport Marketing Introduction to marketing concepts and strategies utilized in the sport industry. Topics include the marketing planning process, market research and segmentation, components of the marketing mix, promotional and pricing concepts and sport sponsorship. Lectures, 3 hours per week. Restriction: open to SPMA majors. Not open to BBA and BAcc majors. Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent). Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51 , 2P52 and OEVI (MKTG ) 4P92 . #
- Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent).
- Restriction: open to SPMA majors. Not open to BBA and BAcc majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51 , 2P52 and OEVI (MKTG ) 4P92 . #
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/spma.html