此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
運動行銷 介紹運動產業中使用的行銷概念與策略。主題包括行銷規劃流程、市場研究與區隔、市場行銷組合的構成要素、促銷與定價概念及運動贊助。講座，每週3小時。限制：限SPMA主修學生選修。不開放 BBA 與 BAcc 主修學生選修。先修科目：SPMA 1P91（最低60百分比）及 SPMA 1P92（最低60百分比）。注意：本課程可能以多種授課方式提供。授課方式將列於學期課務表。修畢本課程將取代先前在 SPMA 3P65、MKTG 2P51、2P52 及 OEVI (MKTG) 4P92 所獲之成績與學分。 #
先修條件
- 先修科目：SPMA 1P91（最低60百分比）及 SPMA 1P92（最低60百分比）。
條件與方式
- 限制：限SPMA主修學生選修。不開放 BBA 與 BAcc 主修學生選修。
- 先修科目：SPMA 1P91（最低60百分比）及 SPMA 1P92（最低60百分比）。
- 注意：本課程可能以多種授課方式提供。授課方式將列於學期課務表。修畢本課程將取代先前在 SPMA 3P65、MKTG 2P51、2P52 及 OEVI (MKTG) 4P92 所獲之成績與學分。 #
原文參考文本
Sport Marketing Introduction to marketing concepts and strategies utilized in the sport industry. Topics include the marketing planning process, market research and segmentation, components of the marketing mix, promotional and pricing concepts and sport sponsorship. Lectures, 3 hours per week. Restriction: open to SPMA majors. Not open to BBA and BAcc majors. Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent). Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51 , 2P52 and OEVI (MKTG ) 4P92 . #
- Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent).
- Restriction: open to SPMA majors. Not open to BBA and BAcc majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51 , 2P52 and OEVI (MKTG ) 4P92 . #
來源與參考
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來源參考 : https://brocku.ca/webcal/2024/undergrad/spma.html