该参考描述所示目录。请向院校确认当前的招生项目及适用于您入学年的条件。
描述
葡萄酒市场营销 理解葡萄酒消费者、细分、定位、营销组合、市场调研、营销策略、国内与国际葡萄酒市场问题。讲座、案例讨论，每周3小时。限制：仅限OEVI专业和OEVI证书学生或经任课教师许可。备注：本课程可能以多种授课方式提供。授课方式将列于学术时间表中的相应学期。完成本课程将取代先前在 MKTG 2P52 与 SPMA 2P65 (3P65) 所获的成绩与学分。
条件与方式
- 限制：仅限OEVI专业和OEVI证书学生或经任课教师许可。
- 备注：本课程可能以多种授课方式提供。授课方式将列于学术时间表中的相应学期。完成本课程将取代先前在 MKTG 2P52 与 SPMA 2P65 (3P65) 所获的成绩与学分。
原文参考文本
Wine Marketing Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues. Lectures, case discussion, 3 hours per week. Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).
- Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/oevi.html