此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
葡萄酒行銷 了解葡萄酒消費者、市場區隔、定位、行銷組合、行銷研究、行銷策略、國內與國際葡萄酒行銷議題。課程形式：講課、個案討論，每週3小時。限制：僅開放予 OEVI 主修與 OEVI 證書學生或經授課教師許可者。注意：本課程可能以多種授課模式提供。授課方式將載於學期課表中，適用於相關學期。修畢本課程將取代先前於 MKTG 2P52 與 SPMA 2P65 (3P65) 所取得之成績與學分。
條件與方式
- 限制：僅開放予 OEVI 主修與 OEVI 證書學生或經授課教師許可者。
- 注意：本課程可能以多種授課模式提供。授課方式將載於學期課表中，適用於相關學期。修畢本課程將取代先前於 MKTG 2P52 與 SPMA 2P65 (3P65) 所取得之成績與學分。
原文參考文本
Wine Marketing Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues. Lectures, case discussion, 3 hours per week. Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor. Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).
- Restriction: open to OEVI majors and OEVI certificate students or permission of the instructor.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/oevi.html