该参考描述所示目录。请向院校确认当前的招生项目及适用于您入学年的条件。
描述
市场调研 将市场调研作为管理工具，包括科学方法、调研与问卷设计、实验、样本选择、数据收集与调研程序。授课、案例讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向、通用管理方向的BBA学生及BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。先修课程：MKTG 2P52或3P24 。注：需完成实地工作作业。本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向、通用管理方向的BBA学生及BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。
- 先修课程：MKTG 2P52或3P24 。
- 注：需完成实地工作作业。本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
原文参考文本
Marketing Research Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 or 3P24 . Note: a fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors.
- Note: a fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html