此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
市場研究 將市場研究作為管理工具，包括科學方法、研究與問卷設計、實驗、樣本選擇、資料蒐集與研究程序。授課、個案討論，每週3小時。限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修、一般管理（General Management）專修之BBA學生以及BBE主修學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。先修課程：MKTG 2P52或3P24 。注意：本課程將要求田野工作作業。本課程可能以多種授課模式提供。授課方式將列於當期學術課表。
先修條件
- 先修課程：MKTG 2P52或3P24 。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修、一般管理（General Management）專修之BBA學生以及BBE主修學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。
- 先修課程：MKTG 2P52或3P24 。
- 注意：本課程將要求田野工作作業。本課程可能以多種授課模式提供。授課方式將列於當期學術課表。
原文參考文本
Marketing Research Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Prerequisite(s): MKTG 2P52 or 3P24 . Note: a fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors.
- Note: a fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html