課程說明
介紹心理學理論與方法於消費者行為之應用。探討內在因素如何塑造消費者行為。主題包括知覺、學習、記憶、動機、情感、人格、自我、態度與決策。
先修條件
- 先決條件：三年級資格，且 BUSI 2204 或 BUSI 2208（各科成績須為 C 或以上）。
條件與方式
- 不得與下列科目重複計算學分：Precludes additional credit for BUSI 4206 (no longer offered)。
- 先決條件：三年級資格，且 BUSI 2204 或 BUSI 2208（各科成績須為 C 或以上）。
- 每週三小時授課。
原文參考文本
Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
- Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
- Precludes additional credit for Precludes additional credit for BUSI 4206 (no longer offered).
- Lecture three hours a week.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://calendar.carleton.ca/undergrad/courses/BUSI/