Description
Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
Prerequisites
- Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
Conditions and arrangements
- Precludes additional credit for Precludes additional credit for BUSI 4206 (no longer offered).
- Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
- Lecture three hours a week.
Reference text in its original language
Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
- Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
- Precludes additional credit for Precludes additional credit for BUSI 4206 (no longer offered).
- Lecture three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/