課程說明
行銷理論、歷史與發展，透過分析、綜合與延伸行銷管理與策略之理論與實證論文，包括行銷組合各面向，以及聯盟、競爭優勢、全球行銷策略與市場區隔、目標及定位。
條件與方式
- 亦以不同要求在本科層級提供，為 BUSI 5280，且不得重複抵免學分。
原文參考文本
Marketing theory, history, and developments through the analysis, synthesis, and extension of theoretical and empirical papers on marketing management and strategy including all aspects of the marketing mix plus alliances, competitive advantage, global marketing strategies and segmenting, targeting and positioning.
- Also offered at the undergraduate level, with different requirements, as BUSI 5280 , for which additional credit is precluded.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://calendar.carleton.ca/grad/courses/BUSI/