Description
Marketing theory, history, and developments through the analysis, synthesis, and extension of theoretical and empirical papers on marketing management and strategy including all aspects of the marketing mix plus alliances, competitive advantage, global marketing strategies and segmenting, targeting and positioning.
Conditions and arrangements
- Also offered at the undergraduate level, with different requirements, as BUSI 5280 , for which additional credit is precluded.
Reference text in its original language
Marketing theory, history, and developments through the analysis, synthesis, and extension of theoretical and empirical papers on marketing management and strategy including all aspects of the marketing mix plus alliances, competitive advantage, global marketing strategies and segmenting, targeting and positioning.
- Also offered at the undergraduate level, with different requirements, as BUSI 5280 , for which additional credit is precluded.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/grad/courses/BUSI/