此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
策略市場管理進展 探討行銷策略內容、制定流程與執行相關議題之研究。討論來自行銷、社會學、組織理論、組織心理學與經濟學等不同領域的文獻。探究構成行銷策略基礎的理論、概念、模型與範式。
原文參考文本
Advances in Strategic Market Management Exploration of research on marketing strategy content, formulation process and implementation related issues. Discussion of literature from many different areas such as marketing, sociology, organizational theory, organizational psychology, and economics. Exploration of theories, concepts, models, and paradigms that collectively form the foundation for marketing strategy.
來源與參考
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來源參考 : https://brocku.ca/webcal/2024/graduate/mgmt.html