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Description
Advances in Strategic Market Management Exploration of research on marketing strategy content, formulation process and implementation related issues. Discussion of literature from many different areas such as marketing, sociology, organizational theory, organizational psychology, and economics. Exploration of theories, concepts, models, and paradigms that collectively form the foundation for marketing strategy.
Reference text in its original language
Advances in Strategic Market Management Exploration of research on marketing strategy content, formulation process and implementation related issues. Discussion of literature from many different areas such as marketing, sociology, organizational theory, organizational psychology, and economics. Exploration of theories, concepts, models, and paradigms that collectively form the foundation for marketing strategy.
Sources and references
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Source reference : https://brocku.ca/webcal/2024/graduate/mgmt.html