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課程說明
健康、運動與休閒服務組織之行銷傳播 探討傳播在健康、運動與休閒服務組織行銷管理功能中的整合角色。特別關注傳播性質與方法、行銷策略、行銷團隊與客戶群之間的團隊合作，以及企業與社會責任理論。
原文參考文本
Marketing Communications for Health, Sport and Recreation Service Organizations Exploration of the integrated role of communications in the marketing management function for health, sport and recreation service organizations. Special attention will be directed to the nature and methods of communication and marketing strategies, teamwork and collaboration with regard to the marketing team and client groups, and corporate and social responsibility theories.
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來源參考 : https://brocku.ca/webcal/2024/graduate/ahsc.html