보건·스포츠·레크리에이션 서비스 조직을 위한 마케팅 커뮤니케이션

Marketing Communications for Health, Sport and Recreation Service Organizations Exploration of the integrated role of communications in the marketing management function for health, sport and recreation service organizations. Special attention will be directed to the nature and methods of communication and marketing strategies, teamwork and collaboration with regard to the marketing team and client groups, and corporate and social responsibility theories.