描述
培养并维持成功买卖双方关系的基本概念，客户与竞争者分析、细分、目标定位与定位。将目标市场与定位决策转化为可执行的市场计划，包括产品、定价、渠道/促销决策，以及用于预测/评估成功的工具。要求完成组织顶点项目（capstone project）。
原文参考文本
Essential concepts for cultivating and maintaining successful buyer-seller relationships, customer and competitor analysis, segmentation, targeting, and positioning. Translation of target market and positioning decisions into actionable marketing plans, including product, pricing, channel/promotional decisions, and tools for forecasting/evaluating success. Organizational capstone project required.
来源与参考
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来源参考 : https://calendar.carleton.ca/grad/courses/MKTG/