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描述
消费者行为 将行为科学概念应用于营销；消费者、卖方、公共政策制定者与研究者之间的互动。授课、案例讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向的BBA学生和BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。先修课程：MKTG 2P52或3P24 。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生和BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Consumer Behaviour Application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html