该参考描述所示目录。请向院校确认当前的招生项目及适用于您入学年的条件。
描述
营销战略 主题包括产业、客户、市场与竞争环境分析、竞争优势的来源以及对新旧产品分配资源的方法。市场演进与成本动态的战略角色。授课、案例讨论，每周3小时。限制：在注册指南指定日期前对获准营销方向的BBA学生和BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。先修课程：MKTG 2P52或3P24 。注：本课程可能以多种授课方式提供。授课方式将在学期课程表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生和BBE专业开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Marketing Strategy Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html