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描述
金融服务营销 将营销原则应用于金融服务。讲座、案例讨论，每周3小时。限制：在注册指南所述日期之前，限获批修读市场营销方向和国际商务方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC及联合商学专业开放。学生必须至少拥有10.0学分。先修课：MKTG 2P52 或 3P24 。注：将进行加拿大和美国金融机构的现场参观。本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南所述日期之前，限获批修读市场营销方向和国际商务方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC及联合商学专业开放。学生必须至少拥有10.0学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：将进行加拿大和美国金融机构的现场参观。本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
原文参考文本
Marketing Financial Services Application of marketing principles to financial services. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC and combined business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: site visits to Canadian and US financial institutions. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration and International Business concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC and combined business majors. Students must have a minimum of 10.0 overall credits.
- Note: site visits to Canadian and US financial institutions. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html