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描述
渠道管理（Marketing Channel Management） 从制造商到终端用户的渠道，包括结构与设计、渠道成员的选择以及管理渠道关系以实现优异绩效。限制：在注册指南所述日期之前，限获批修读市场营销方向和一般管理方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商学专业开放。学生必须至少拥有10.0学分。先修课：MKTG 2P52 或 3P24 。注：本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
先修课程
- 先修课程：MKTG 2P52或3P24 。
条件与方式
- 限制：在注册指南所述日期之前，限获批修读市场营销方向和一般管理方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商学专业开放。学生必须至少拥有10.0学分。
- 先修课程：MKTG 2P52或3P24 。
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Marketing Channel Management Channels from the manufacturer to end-users including structure and design, selecting channel members and managing channel relationships for superior performance. Restriction: open to BBA students approved to the Marketing concentration and General Management concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration and General Management concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html