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描述
元宇宙营销（Metaverse Marketing） 全面理解元宇宙及其在营销中的应用。元宇宙的基本概念、工具与技术，以及将这些要素有效整合到营销策略中的方法。探讨元宇宙中的客户旅程、促成成功营销的关键因素，以及在该虚拟世界中负责任且合乎伦理的营销原则。讲座，每周3小时。限制：在注册指南所述日期之前，限获批修读市场营销方向的BBA学生选修。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商学专业开放。学生必须至少拥有10.0学分。先修课：MKTG 2P52 或 MKTG 3P24。注：本课程可能以多种授课方式开设。授课方式将在学期课表中列出。
先修课程
- 先修课：MKTG 2P52 或 MKTG 3P24
条件与方式
- 限制：在注册指南指定日期前对获准营销方向的BBA学生开放。该日期之后对BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及联合商科专业开放。学生必须至少有10.0个总学分。
- 先修课：MKTG 2P52 或 MKTG 3P24
- 注：本课程可能以多种授课方式开设。授课方式将在适用学期的学术课程表中列出。
原文参考文本
Metaverse Marketing Comprehensive understanding of the Metaverse and its applications for marketing. Fundamental concepts, tools, and techniques that make up the Metaverse and effective integration of these into marketing strategies. Exploration of the customer journey in the Metaverse, the key factors that contribute to successful marketing, and the principles for responsible and ethical marketing within this virtual world. Lecture, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or MKTG 3P24 Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or MKTG 3P24
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
来源与参考
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来源参考 : https://brocku.ca/webcal/2024/undergrad/busi.html