This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
Introduction to Marketing Characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op, BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits. Prerequisite(s): ACTG 2P31 or MGMT 1P93 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51 .
Prerequisites
- Prerequisite(s): ACTG 2P31 or MGMT 1P93 .
Conditions and arrangements
- Restriction: open to BAcc, BBA, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op, BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits.
- Prerequisite(s): ACTG 2P31 or MGMT 1P93 .
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51 .
Reference text in its original language
Introduction to Marketing Characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations. Lectures, case discussion, 3 hours per week. Restriction: open to BAcc, BBA, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op, BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits. Prerequisite(s): ACTG 2P31 or MGMT 1P93 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51 .
- Prerequisite(s): ACTG 2P31 or MGMT 1P93 .
- Restriction: open to BAcc, BBA, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op, BBA Co-op and EBS Double Degree majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51 .
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/undergrad/busi.html