課程說明
消費者決策理論與實務,包括資訊處理、行為決策理論與消費文化理論觀點。
條件與方式
- 亦於學士班開授,要求不同,亦列為 BUSI 6201,該課程之額外學分不予重複抵認。
原文參考文本
Consumer decision making theory and practice including information processing, behavioural decision theory and consumer culture theory perspectives.
- Also offered at the undergraduate level, with different requirements, as Also offered, with different requirements, as BUSI 6201 , for which additional credit is precluded.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文;官方來源為條件與要求的參照。
來源參考 : https://calendar.carleton.ca/grad/courses/BUSI/