此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
網路與社群媒體行銷 理解數位市場以適應其持續變動，並培養執行每日重要線上職能之技能。討論與應用之主題包括數位品牌與促銷、內容設計與通路最佳化、以人物誌與數據為驅動之網路行銷、有機與付費搜尋活動，以及透過網路溝通與接觸點創造價值。講座、課堂討論，每週3小時。限制：在註冊指南所述日期之前，限獲批准選修行銷（Marketing）專業之BBA學生選修。逾該日期後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學聯合主修學生選修。學生必須具備最少10.0整體學分。先修課程：MKTG 2P52 或 3P24 。注意：本課程可能以多種授課模式提供。授課方式將登載於該學期之學術時間表。
先修條件
- 先修課程：MKTG 2P52或3P24 。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。
- 先修課程：MKTG 2P52或3P24 。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
Internet and Social Media Marketing Understanding of the digital marketplace to adapt to its ongoing changes while developing skills to perform vital daily online functions. Topics discussed and applied include digital branding and promotion, content design and channel optimization, persona-driven and data-driven internet marketing, organic versus paid search campaign, and value-creation through internet communication and touchpoints. Lectures, class discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html