此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
消費者行為與行為決策理論 接觸消費者決策之學術領域。整合心理學、經濟學與行為會計之理論。探索消費者如何做出決策及影響或阻礙此過程的因素。主題可能包括前景理論、心理帳戶與偏好逆轉。
原文參考文本
Consumer Behaviour and Behavioural Decision Theory Exposure to the academic field of consumer decision-making. Integration of theories from psychology, economics, and behavioural accounting. Exploration of how consumers arrive at certain decisions and what factors facilitate and hinder this process. Topics may include prospect theory, mental accounting and preference reversal.
來源與參考
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來源參考 : https://brocku.ca/webcal/2024/graduate/mgmt.html